Aphorism #11: Archetypalisation is Niche; Individuation is Suicide

In an increasingly chaotic world, there is less room for exploration. The deluge of noise, as one million and one desperate, greasy fingers grope for our attention, means we are always all jaded.

In this world, niche is everything. The gravity of mass consumption encourages this flattening of the artist and the consumer.

On the supply side, this incentive landscape imprisons creators; it's the movie studios' prison of sequels and remakes.